My clients include content creators who have made successful careers on YouTube and other online media platforms. Recently, some of their business models have had to change in the face of some significant changes that YouTube has implemented in the wake of a settlement between Google and the Federal Trade Commission and New York Attorney General earlier this year. In short, the FTC alleged that YouTube violated the Children’s Online Privacy Protection Act, fining Google and YouTube a total of $170 million and demanding that YouTube change its practices with respect to collecting personal information, showing personalized advertisements, and more for channels and videos that may be considered “made for kids.”
But what does “made for kids” mean? Under what circumstances should a channel or video count as being “made for kids?” Why is YouTube suddenly so concerned with this? And what does all of this mean for channel owners whose videos may be impacted by it?
Earlier this month, I wrote an in-depth article for Vice.com discussing the history and law of COPPA, the settlement between Google and the FTC, the new requirements on YouTube, and what it all means for content creators like my clients. You can find the article here.
If you are a YouTube channel owner or content creator in need of legal advice surrounding these new changes or any other aspect of your business, please do not hesitate to schedule a free consultation with me. I have been successfully creating content on YouTube and working with content creator clients for nearly a decade. I am sure I can help you succeed as well.